Vol. VII · The Rezllynx JournalCase studies · N° 006

N° 006

Fieldwork

Five hotels. Five results.

Boutique groups, heritage estates, seaside resorts, urban business hotels. Results measured over six to twelve months, with honest attribution.

Base

340+

Hoteliers on Rezlynx as clients.

Average lift

+24%

RevPAR uplift, first twelve months.

Reliability

99.7%

API uptime across 2025.

ROI

2.3x

Average payback on the first module.

I — The Files

Five properties, reported.

Names printed with permission. Numbers as measured, not massaged.

File N° 01·Boutique hotel·Cotswolds

Manor House Cotswolds

Thirty-two rooms. Reservations team of three. Six months in, forty-two OTAs added, four hours a week reclaimed from Excel reporting.

Setup: Rezlynx PMS + Channel Manager standard since 2022. Modules added: Advanced Reporting + Channel Manager Extension.

Context: a three-person reservations team spending four hours a week on manual Excel reporting. OTA volume stagnant beyond mainstream (Booking, Expedia, Hotels.com).

+18%

OTA volume

4h/wk

Reporting saved

New OTAs

File N° 02·Boutique chain·8 UK properties

Isle Retreats Collection

Eight properties, one Rezlynx account, one guest CRM. Direct bookings up thirty-one per cent in twelve months.

Setup: Rezlynx PMS multi-property since 2020. Modules added: Guest CRM + Booking Widget Enhanced + Advanced Reporting.

Context: a plan to reclaim direct bookings and stop paying OTA commissions of fifteen to twenty-five per cent. Paper-card loyalty programme abandoned in 2019 for lack of tracking.

+31%

Direct bookings

14%

Incremental revenue

1,700

CRM members

File N° 03·Seaside resort·Cornwall

Trewithen Estate Cornwall

One hundred and ten rooms. RevPAR up twenty-two per cent in eight months. Housekeeping turnaround shortened by a fifth.

Setup: Rezlynx PMS since 2018. Modules added: AI Revenue Optimizer + Advanced Reporting + Mobile Housekeeping.

Result: the AI optimizer drove seventy-eight per cent of pricing adjustments within guardrails; the real-time forecast dashboard replaced monthly PDF reports; the housekeeping app cut room turnaround by twenty-two per cent.

+22%

RevPAR uplift

78%

Auto-pricing

-22%

Room turnaround

File N° 04·Heritage estate·Scottish Highlands

Glenlyon House

Twenty-four rooms. New owners, new setup. Twenty-three luxury OTAs unlocked in nine months.

Setup: Rezlynx PMS since 2023 after ownership change. Modules added: Channel Manager Extension + AI Revenue Optimizer.

Result: twenty-three luxury and wellness OTAs newly active (Mr & Mrs Smith, Fine Hotels, Splendia); AI revenue optimizer with owner guardrails driving seventy-eight per cent of pricing adjustments.

+22%

Average ADR

Luxury OTAs

78%

Auto-pricing

File N° 05·Business hotel·Canary Wharf

Canary Suites London

Two hundred and six rooms. SEA spend down eighteen per cent, conversions up twelve per cent. Eighty-four corporate accounts on B2B loyalty.

Setup: Rezlynx PMS + Rezlynx premium modules. Modules added: Digital Marketing Layer + Guest CRM.

Result: multi-touch attribution unlocked (SEA, SEO, direct, OTAs). SEA budget cut by eighteen per cent while conversions grew twelve per cent thanks to retargeting; B2B loyalty layer added on eighty-four large corporates.

-18%

SEA budget

+12%

Conversions

Corporate accts

II — A Word From The GM

We started with Rezlynx PMS eight years ago and thought we knew the platform. The Rezllynx team showed us three modules that added things we didn't know were missing. Six months later, RevPAR is up twenty-two per cent.

James M. · General Manager · Trewithen Estate Cornwall

III — Our Method

How we measure.

No vanity metric, no statistical noise. Written the way we do it.

Baseline, three months

Full snapshot of KPIs on the three months before module activation — RevPAR, ADR, OTA volume, direct booking share, widget conversion.

ii.

Seasonality out

We compare year-over-year to strip distortions caused by seasons, local events, or school holidays.

iii.

Honest attribution

Module impact is separated from general market drift. A +5% RevPAR when the market did +7%, we call it -2%. Not +5%.

iv.

Contradictory report

Every quarter, raw figures plus interpretation. Customers may challenge it. We accept corrections when grounded.

IV — Operator Notes

What the people say.

Excerpts from support exchanges and NPS surveys over the last six months. Names adjusted for confidentiality on request.

The twenty-minute onboarding for Channel Extension is the first time I've seen that. Usually it's a two-week project.

Sophie M.Ops director · 12-hotel group

The forecast dashboard is finally usable day-to-day. We open it every morning like the weather.

Peter L.Revenue manager · boutique 45 rms

Support replies in 30 min even on Friday evening. I had a rate plan doubt on a Sunday — answer in 2h.

Claire D.GM · Edinburgh 14 rms

The contradictory quarterly report is what convinced me to stay. They acknowledge when it doesn't work.

Richard A.Hospitality consultant

We activated three modules in six weeks. They don't push, they wait for us to ask. Healthy approach.

Maria B.Commercial director · 3 business hotels

The API sandbox changed our approach. We test our integrations without fear.

Thomas F.CTO · 25-property group

Next step

The same result?

Every case is different. Send us your current Rezlynx setup and objectives — we'll propose a module combination with a costed projection.

Speak with a consultant